17 April 2017


The blog posts you have created over the period of time are extraordinary, but apart from your friends and acquaintances, the posts are oblivious to the millions of internet users out there. Reason – your blog has neither been optimized for search engines nor has it been promoted on social media websites. You may very well ask, “Social media websites? Arent they for personal connections”?  I would say yes, but for the past five years or so, social media has evolved from being a place of catching up with friends to a platform for artists, businesses, politicians, etc. to pitch themselves and their skills. The emergence of social media as a marketing tool has been so steadfast that many ‘gurus’ have heralded it as the most important marketing tool of the future.NumeroUno 09.27.13NumeroUno 09.27.13NumeroUno 09.27.13
As a blogger who is yet to gain any serious response from internet, social media can be the perfect platform for you. The only thing that you need to have is patience and perseverance. You need to understand the intricacies of how your blog can grow by leveraging social media platforms. In the following points, we will get an insight into how social media can be used to promote a blog.


How will you perceive someone who has joined your Facebook community a minute ago and has immediately shared an unfathomable link? Chances are that you will not even bother taking a look at the link and move on to view other stories. This is one of the mistakes that a lot of bloggers make while promoting their blog on social media. You can think of social media as a big lawn party. When you make your entrance, you need to put in the effort to introduce yourself to people before bragging about your skills or achievements. Similarly, it is important that you register your presence in the social media circles by actively participating in the relevant discussions and by sharing interesting happenings etc. before you start promoting your work. This will lend an air of authoritativeness to you, which will be of immense help when you will be sharing your first link to the people in your group or community. As social media is fast becoming an important part of online marketing along with SEOyou need to be absolutely serious about using it effectively.


Choosing the right social media platform to build your followers is of immense importance. LinkedIn is more suitable for people who blog about recruitment, job openings, and human resources. Similarly, if your target audience comprises of people who would ‘see’ rather than ‘read’, Pinterest can be the right option for you. With the character limitation of Twitter, you need to be right on the money as people using Twitter have a thing for brevity. And, the biggest of them all, Facebook is infamous for being hard on people who try to sell from the word go. The idea is to study what comprises your target audience, which social media channel they like to hang out on, and what sort of content they favor. Once you have done the homework on this, you will be in a better position to promote your blog in the right manner.


The fact that social media is a great place for sharing your blog posts doesnt give you the liberty of drumming up your skills or achievements at the expense of others. Many novice bloggers make the mistake of making it all about themselves as soon as they get down to sharing content on social media. The ideal way to go about it is to mix up your social media content. Sharing some interesting content that your fellow bloggers have come up with will give your followers a different perspective on a topic.
These were some tips on growing your blog through social media. As we mentioned before, the important thing is to have the perseverance of putting in the effort to achieve the long-term results.